Need Assessment:
Our Analytics process analysis techniques enable the measurement of loss between any two steps in your sales path, also providing the total loss from start to finish. Once we determine which steps have the highest abandonment rate, we know the problem areas.
Goal Identification:
This entails the characterization of your web business into four broad categories viz. e-commerce sites, content sites, lead generation sites and self-service sites. With clearly defined objectives and a good analytics tool, the job of measurement becomes a reality.
Once identified, we break the objectives into smaller, well defined and prioritized goals.
Metric Definition:
Given that one can measure and analyze a vast array of website data, it is important to know what to measure to improve your business results. Once we figure out the most relevant metrics that impact your bottom-line, we set clear, quantifiable goals for improvement on each metric.
Data Collection:
We rely on multiple data collection techniques to most accurately collect metric information for your website. Ranging from web analytics data from Google, MSN etc. to data from the server scripts, we make sure that we diligently measure every event on your website.
Formulate Improvement Strategies:
Being a comprehensive end to end solution provider we don’t just tell you what is wrong – we partner with you to set it right. Based on the results of data crunching for your website we devise the best strategy to clear up the bottlenecks in your overall sales process.
Testing Improvement Strategies:
We understand that notwithstanding our expertise in web marketing, it is plausible that our improvement strategy needs melioration. We continuously monitor the impact of our strategies and report them comprehensively. Relying on our full-bodied testing techniques we make sure that the changes we implement invariably lead to a much more optimized sales process for you.
Measure Final Results:
While real time testing feeds into the development of effective improvement strategies, it is imperative that the performance of the overall campaign is done over a longer period of time. Moreover, our plenary reporting makes sure you can easily understand and appreciate the results of the campaign.