Site Structure Optimization

Here is an excerpt straight out from Web Business 101:

“For a successful presence online you need two things:

1. Lots of people visiting your website,

2. A large fraction of these visitors doing what you see as your business goal. “

Let’s take a step back and analyze what this requires, getting lots of visitors means having a good SERP ranking (being in the good books of search engines) and getting a higher conversion rate from the visitors requires you to be appealing to each visitor who comes your way. Bottom-line: you need to optimize your website structure for
 

a) the search engine spider,

b) the online visitor.

Surprisingly, despite its singular importance to a strong web presence, site structure is probably the most misunderstood and commonly overlooked aspect to optimizing a website – something that frustrates the efforts put in designing a website and running online marketing campaigns.


For the websites that are designed and developed by the BSC Studio team, we incorporate website optimization as an integral part of the design phase itself obviating any further need for optimization. However, as happens quite frequently, the client requests the optimization of an existent website; the ensuant optimization incorporates a site restructuring to make it “spider-friendly” while preserving the aesthetic design elements (meant for the human visitors). This involves a solution to all indexing and crawling issues, appropriate sitemap uploading, thematic integration etc. while preserving the site usability. Moreover, the BSC quality promise means that each process is transparent and you are always in the loop!