1. Site Analysis
We perform an in-depth analysis of your website, benchmarking with the Best Available Techniques (BATs), and identifying problem areas that need to be improved upon.
2. Keyword Research
The importance of this beginning step cannot be overemphasized – as the proverbial half won battle, it is quite important that you get your keywords right. We perform a rigorous research to amass a list of high-value keywords. Now unlike the cut and dried approach to keyword research, we emphasize on addressing the “ask ten taxi-drivers rule”. What that means is that you get the keywords that your potential customers are most likely to enter as search strings – thus ensuring the best return-on-investment campaigns.
Going forward, it is the relative importance of a keyword that would determine how strongly it would be targeted on your website. What’s more we choose and customize the keywords based on your specific marketing requirements e.g. Sales, Branding etc. The process of keyword research is dynamic in nature and we use benchmarking tools to ensure we have the best performing words on the list.
3. Competitive Landscape Analysis
Competition analysis gives valuable insights into what your competition is up to. This includes identification of competition, competition performance analysis and rigorous keyword analysis. Once we know the competition it is the first step towards formulating a strategy to swing the competitive edge in your favor.
4. Benchmarking
Absolute transparency and clarity of goals are essential to get the most out of business processes. We make sure that we can track every metric of the website’s performance through extensive analytics tagging. This works both ways – helping us track how our interventions are working as well as letting you know how the things are shaping up.
5. On-Page Optimization
The field of SEO is an ever evolving and dynamic area – where the best practices have to be researched thoroughly and frequently. With our experienced in-house team in charge of the operations here – necessary changes would be implemented on your website. . This can include anything from code changes to rewriting keyword-enhanced copy based on high-value keyword lists.
6. Link Baiting & Link Building
The search engines don’t view your website in isolation – they view it as a embedded entity in the web. Our SEO team can launch a campaign to drive traffic to your site by building high quality links from other websites. With our expertise at finding good quality, permanent links – our clients benefit deeply from this exercise.
We also recommend what's referred to as "link baiting" - creating something appealing on your site that people will want to link to. If your content is entertaining or useful in a unique way, people will inherently want to link to it to share with others. What’s more we assist you in the link baiting exercise right from content conceptualization to actual content uploading.
7. Performance Summary & Traffic Analysis
Like all things good, SEO takes some time. It takes time for Google and other search engines to re-index your site and take note of the changes. We make our best efforts to expedite this process through our specific SEO techniques.
Further, we document the improvements in thorough reports to help you judge the performance boost the campaign has provided for your website.
8. Ongoing Optimization
With over a quarter of search queries today being non-existent a couple of years earlier, the web is growing at an unprecedented pace. This rapid growth means updates need to be made in order to maintain the effectiveness of the optimization performed on your site. With sustained SEO efforts you can build up a valuable set of keywords whose value appreciates with time and we would make that happen for you.