Brand Engagement

Online Brand Engagement is a wonderful thing: it overcomes one of the most basic inefficiencies of traditional advertising namely, the short attention span of the audience. When online, people are already exploring, finding information, purchasing registering, downloading, and form filling... even discovering new things if the relevance is right. People like engaging with brands that work online.


With recent studies suggesting online brand engagement to be the most cost effective and efficient way to build a brand’s presence it is no wonder that major corporations worldwide are engaging an audience online through aggressive brand engagement campaigns. Recent examples include the aggressive online engagement campaigns of automobile majors like Toyota, Ford and Honda.

 

The BSC Way –

Again we are very methodical in the way we help our clients substantiate a wide audience through our brand engagement services. We follow the following methodology:
 

1.    Assessment:

We commence our campaigns with gathering information about how your brand engagement is working at present. Research by Microsoft Advertising concludes that online measures of brand engagement such as branded search term activity, visits to brand sites and the number of pages viewed on those sites all increase significantly with a user’s active engagement with online advertising.

We employ benchmarking techniques to determine the strengths and weaknesses of your brand in terms of its online engagement.
 

2.   Action:

We create content strategies that shift the emphasis from messages that clutter pages with ‘sell’ talk, to conversations that 'help' people engage with your brand, you get to engage with your customers in an entirely new way.

Our online engagement techniques aim at shifting a potential customer through the “awareness-engagement-reassurance-relationship” route to bring new business to your website and promote brand awareness online. Subsequently, we aim to bridge the gap between the customer needs and the brand attributes in a meaningful way so as to build upon the aspirational value of your brand and foster trust.

 

3.   Sustenance:

We understand that it is important to reinforce brands over time to build customer loyalty. This belief has formed the basis of our strategy to provide client support to gain the most out of brand engagement campaigns. We advise our clients on online privacy as well as other aspects of their dealings with online customers.
 

At BSC our “true-north” remains providing a value proposition to our clients with a focus on long term brand building. Furthermore, the highly customizable nature of our services ensures that our clients can come up with highly specific brand engagement campaigns and we deliver accurately to their needs.