Reputation Management

Irrespective of whether you’re a small business or a major corporation, you live or die by your reputation. The rapid spread of internet has meant that you survive or perish by your Google or Bing search results.


Thanks to the growth of user created content on the web, customers can now leave detailed accounts of how your company (or its services/products) rocked or bombed on high-ranking consumer review websites like Yelp. They can update their social media status messages (on Facebook and Twitter etc.) to either praise or criticize your company and what’s more they can even set up a blog with the domain name YourCompanySucks.com!


The crux of online reputation management lies in ensuring the web is all praises for you, your company and your services or products. Why is it important? Simply because Consumers use the web to make buying decisions. A vast majority may still buy offline, but goes online to research, read reviews and get opinions from other consumers. It pays to have positive reviews on the computer screen when someone searches your company’s name on the search engines.
 

The BSC way –

Our modus operandi includes three steps:
 

1.    Monitor-

Think of this step as an early warning system to alert you as soon as any information floats around about your company on the web. We use a multitude of techniques utilizing search engine alerts, customized RSS trackers and industry related websites tracking to fully monitor each and every aspect of your online presence.
 

2.   Analyze-

First of all, we undertake an analysis of your search engine space. We look at the sites listed in search results for your brand. Segregate them as the sites that offer positive information and those that are negative. Further, we determine what types of sites they are - blog, forum, consumer review, etc. assigning a value to their quality – Page Rank, number of links, influence, etc.  Knowing which results we want to push down and which ones to pull up helps us get a realistic idea of the scale of work involved.

 

3.    Influence-

We begin by taking part in online conversations to actively promote or demote them depending on their impact on your reputation. Interestingly the potential sources of reputation problems are also the biggest opportunities for online reputation building. We rely on an extensive presence on blogs, forums and consumer review sites – with this blogosphere presence dramatically expanding the reach of your audience resulting in a large number of potential supporters.

We ensure that your brand is conspicuously present on the social networking websites with their own pages and an active following through SMO interactions. Furthermore, we also deal with redressing any malicious content on consumer complaint websites ensuring that any negative feedback is not prominently ranking before nullifying it entirely. We are also adept at developing your online presence assets by building sister sites, corporate blogs and employee blogs for your business.

All said and done, we assure a complete privacy protection for your brand while assuring a rapid improvement in its online perception. With the future search engine results set to be dominated by user generated content it is imperative that you protect your brand and business on the web.