Social Retailing

Social retailing represents the online counterpart of the conventional advertising’s word-of-mouth marketing albeit a much more powerful one. It provides a potent means to online customers to interact and share their experiences of various products and services with social media networking websites as the backdrop. If you are a retailer the first step is to make yourself visible on the social networks – if you are not there, you are missing out on a huge potential customer base. For example, some 85% of Generation Y (those born after 1979) respondents to a PriceGrabber survey said they participated in social networking, and 57% reported involvement with blogs.


Bottom line: Social Networking is here and it’s big – it’s time to grab your share of the pie.
 

The BSC way –

1.    Identification:

We commence the social retailing campaign by working diligently at identifying the target audience for our clients. This stage entails our assessment as well as the incorporation of inputs from the clients. We categorize the target audience in terms of demographic parameters and figure out optimal strategies for each of this target audience group.

 

2.    Goal identification:

Through active client liaison we draw up the goals that the social retailing campaign is expected to achieve – we offer great flexibility in terms of matching the goals to different target audience sections to maximize value creation for our clients.
 

3.   Implementation:

Once we have an accurate idea of what we wish to achieve, we move ahead and formulate the requisite strategies. Some of the techniques leveraged among others include: social network development through aggressive user base creation, news content creation and syndication across the target social media platforms, utilizing the viral features of social media platforms like Facebook to increase the audience reach and product site networking and quite importantly ensuring that your product ranks on Facebook search!
 

4.   Impact Measurement:

This is the most important stage. All our online interactions however they are being undertaken should meet the aims of the initial strategy. Regular reporting allows us to have a diverse strategy and understand what is working well (and what isn’t) so that we can dynamically adapt our tactics to make them more beneficial to our client’s business.
 

Rest assured at the end of social retailing campaign you would notice a cognizable increase in your business activity – something we would continuously monitor even during the campaign using our analytics techniques.