From a designer’s perspective, colours represent the dialect in which he communicates with his audience. And although the general perception and preference towards colours is shrouded in a subjective cloud; nonetheless, a subtler look at the use of colours in web design leads us to a more exact comprehension. And despite the underlying phenomenon having psychological and sociological bearings – the enveloping principles that emerge are quite universal in their applicability – something we at BSC understand and utilize. An ingenious leveraging of the maxims listed below enables the BSC studio team to create designs that maximize the functional as well as aesthetic utility of the designed object.
Simply stating, a colour scheme for the web design represents a bird eye view i.e. the overarching theme that the design seeks to represent. With the designs’ colour scheme bearing a strong impact on its emotional perception by the viewer, it is critical that the design addresses the universal associations that colours or more precisely, colour schemes stand for. With the broad set of emotions that colours create being hardwired in a human brain – the colour red almost invariably invokes linkages to strength and boldness – albeit these associations do have a cultural and personal tinge to them. As a result, the perception of Red, Yellow and Orange as warm and Blue, Green and Purple as cool colours is quite world-wide in nature. Consequently, a web design ought to keep in mind a synergy between the colour scheme employed (and its associated emotional attributes) and the overall idea or theme that the web design seeks to represent.
A perfect web design should build upon a suitable colour scheme by appositely integrating the various colours into the design. Once a viewer imbibes the mood of the web page it is important that the design is functionally suited for him to comprehend and explore the finer details, i.e. an engaging paradigm.
Going forward, addressing the all important question of accessibility and readability on a web page requires colour placement in accordance with their complementarity, analogous nature as well as the desired contrast scheme. Deliberating on this micro-level perspective can mean the difference between an engrossing and rewarding experience for the user or a disappointing end to a promising start.
At BSC, each and every object we design begins its journey in the lap of a rigorous colour deliberation process: something that helps us to identify the most effective theme and look for our design solutions and deliver the winning touch time and again.